Brume's micro brand campaign: Shaping our story, one glove at a time
Over the past decade, Brume has continued to evolve, refine its identity, and connect with the people who wear our gloves. We’re not merely creating winter accessories—we’re crafting a brand that blends authenticity, warmth, and modern style trends, ensuring that each piece tells a story. Our latest micro campaign is a testament to this ongoing journey. At Brume, we design gloves that allow people to enjoy winter in style. We believe winter is a season to be embraced, not endured. With the right equipment, anyone can fully appreciate and contemplate the beauty of this magical time of year. Whether you're commuting in the city or venturing into the outdoors, our versatile gloves and mitts make it easy to transition seamlessly between urban and natural environments. Our designs are timeless, casual, and crafted for movement—perfect for city dwellers and adventurers alike.
The inspiration behind the campaign
When we set out to create this campaign, we wanted something that captured the essence of Brume—something that speaks to both our heritage and the people who wear our gloves every day. We explored different creative directions, each emphasizing a unique facet of our brand:
- Outdoor Spirit–showcasing the joy of movement, from city streets to snow-covered landscapes.
- The Playful Moment–encouraging action, spontaneity, and engagement with the world.
- Time & Daily Rituals—highlighting the moments of slipping on gloves as part of life’s rhythm.
- Balance & Freedom—connecting the feeling of wearing Brume to a larger philosophy of self-expression and well-being.
After thoughtful discussions and creative exploration, we aligned on an approach that best represents our brand’s evolution. We selected visuals that capture the beauty of winter at different scales—from vast mountain landscapes to more intimate, everyday moments in the city.
A brand in motion
Brume is more than just a glove company—it’s a reflection of the people who wear our designs. As we shape our brand image, we remain committed to creating pieces that are not only functional and stylish, but also a true extension of our customers’ lifestyles. The versatility of our products makes it easy to seamlessly transition between city and outdoor settings, without compromising on style or warmth. This micro campaign is just one step in our journey, and we’re excited for what’s to come.
Stay warm, stay stylish, and take things in hand with Brume.
